Cryptocurrency Exchange Coinbase Becomes Official Partner of the Canadian Football League and 111th Grey Cup
Partnership with CFL and Grey Cup
Cryptocurrency exchange Coinbase has announced its partnership with the Canadian Football League (CFL) and the 111th Grey Cup. This marks Coinbase as the first crypto partner of the CFL and will also see them sponsoring the opening coin toss at the championship game in Vancouver on November 17.
Growth Opportunity in the Canadian Market
With Canada being the second-most crypto-aware country in Coinbase’s international markets and an estimated five million crypto holders in the country, which is about 13 percent of the population, Coinbase sees a significant opportunity for growth in the Canadian market.
Lucas Matheson, CEO of Coinbase Canada, expressed excitement about the partnership, stating, “The CFL is one of Canada’s most celebrated sports leagues, and we’re thrilled to be partnering with them. Together, we aim to deepen Canadians’ connection with crypto and provide them with the tools and opportunities to participate in the digital economy, increasing economic freedom across Canada in the process.”